Category Archives: Marketing

Discount Codes – A Wonderful Marketing Device

Today marketing scenario discounts are classified as the critical for successful marketing. They’re provided currently by using the coupon codes. These codes can also be known as voucher codes. They can be an excellent technique for saving a substantial amount cash.

There is one condition to implement the voucher codes. An individual is required to enter the reduction la redoute as soon as they made their selected purchases. Once they have done it they will receive the discount form their website that is known to deal in online retail.

There are various companies that give you the facility to utilize these coupon codes but they all use different methods for providing the discount. Some companies provide these codes by using a box towards the bottom on the webpage. There the code reduction la redoute really needs to be entered and updated that has a simple click on the update button.

On the other hand, there are many companies that have a hyperlink to the by using voucher codes on the user. Users have to keep to the hyperlink and they’ve to complete the coupon code about the corresponding page.

The voucher codes are usually used to provide attractive discounts to customers for the many forms of merchandise available online. And also deals may be used the objective of figuring out some useful information concerning a selected company or perhaps a product.

A person can simply enter the promo code, the id for a particular product boasts to get entered. There is also to fill in the particular company that is certainly mixed up in manufacture of that product. This way he/she can get the kind of info on the organization.

It does not matter when did an organization commence with its consumer product, the strategy of utilizing discount voucher codes can prove to be extremely beneficial from the relatively huge rivals. This is the wonderful way establish this product as well as the brand inside the retail market.

These discount voucher codes have grown to be so popular actually available on every retail product which is there in the marketplace.

A high level online retailer selling any kind of product making voucher codes there for your potential customers shouldn’t only boost your sales and also your consumer base. Discount voucher codes are many like discount sales at shops, many purchasers understand the word “Sale” and think they may be obtaining a good bargain, and frequently they can be.

For advantage of this online strategy and another of your rivals never, Probably you’ll have higher number of sales in that case your competitors. So to sum up Coupon codes are a cost effective method of increasing sales with minimal diminished money the merchandise you are selling.

Managed Search Engine Marketing And Its Advantages

The role of managed search engine marketing is very important for bringing the website to the top pages of search engine results.

Search engines optimization is considered as one of the important marketing methods that can assist you to add value to your site through getting good ranking online. With this you will be able to boost your reputation. Along with that you can make your presence stronger.

If you are planning to carry out this activity you need to have expert knowledge regarding the stages and benefits associated with managed search engine marketing. In case you do not pay attention to these this it is always a good idea for you to ask assistance from professionals. The main purpose behind performing this kind of activity is to improve the online visibility through adding more values to your website.

In managed search engine marketing keyword research is a significant thing. This is something that will lead to success or failure of your online business. Making use of wrong keywords in your webpage can be very destructive. It is for this reason that you need to pay attention on the relevancy and quality of content on the web page. There are numerous keyword analysis tools that can assist you to make the job simple. However it is essential for you to select reputed tool in order to get favorable results.

You need to put in adequate density of keywords in the content and this is another significant thing that needs to be considered. Through making use of most related and useful key phrases in your website you will be able to make your managed search engine marketing activity properly planned and this will help you to bring your site to top of search engine pages.

Social media marketing is one more kind of managed search engine marketing that can help in promoting your website online. There are lots of business owners who will prefer to choose social media sites as this is one of the best platforms to reach out to international audiences.

This is one of the best options for marketing small business through this strategy. One of the very good things about this kind of search engine marketing activity is that you will be able to promote your merchandise to all parts of the world through just sitting at your home.

It is very essential for you to have good traffic to your site. This is because it is only one thing that can help you to get more leads. When you bear all these things in your mind you will be able to achieve business objective.

Business Administration – Marketing At Centennial College Includes Courses That Are Vital To Career

At Centennial College, students can complete business marketing training that gives them an opportunity to learn theory and also to apply that theory in a number of ways. This is beneficial as today’s employers hire employees who are as comfortable with marketing concepts such as analyzing consumer needs and developing products and services to meet those needs; anticipating competitors’ actions and reacting swiftly to shifts in the environment; developing pricing and communications strategies; as well as interacting with suppliers, customers and the public; as they are with applying them to real world situations. Positions for those who have completed the Business Administration – Marketing program include: sales representatives, direct marketing coordinators, sales and promotion coordinators, assistant product managers, marketing research analysts and customer relationship managers.

Three years in length, the program’s application process requires students to have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or have mature student status (19 years or older); English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.

The offering first allows students to obtain a general overview of business and marketing by having them attend courses that are common among most Centennial Business programs. They then advance to Business Marketing-specific topics. Regardless of the topic, students benefit from the expertise of experienced faculty members in an interactive environment that sees them grasp concepts through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

These are some of this program’s most beneficial courses:

Marketing Communications: This course differentiates between the agency and client sides of advertising. Students focus on the application of media reports and marketing research information to the development of objectives and strategies for marketing management, advertising, sales promotions, publicity, media and creative execution.

Marketing Research: Examined in this course is the criteria used in the decision to conduct marketing research and in the choice of marketing research options. The offering also looks at the relationship between marketing and marketing strategy.

Strategic Marketing Planning: Students of this course learn to assess customer value and loyalty, marketing performance and how the different marketing strategies contribute to the profitability and growth of organizations. In addition to blending theoretical and practical applications, students are also taught modern marketing and analytical models.

Professional Selling: To get students to develop successful sales presentation skills, emphasis in this course is on pre-selling activities, techniques and procedures to use during the sales interaction and post sales activity. Training in Professional Selling includes role-playing sales situations, readings and groups discussions.

Interactive Marketing: There are a few aspects to this course. Firstly, students learn the importance of creating a customer-centric approach to the marketplace, along with specific strategies for building long-term customer relationships. They then learn about direct marketing, which focuses on campaign management strategies especially the effective use of databases to find customers and directly market to them. Finally, in learning opportunities for digital marketing, students develop skills in the selection and implementation of strategies that exploit the potential of websites and mobile devices for engaging today’s consumers.

To graduate from Centennial College’s Business Marketing program, students must maintain a C grade average and an overall GPA of 2.0.

iPad 2 Deals An excellent game plan of marketing

Charisma of glamour conquers those things which are uncaptured. The magnetism of glamour strikes with a bang. Electronic devices of different leading production groups manipulate the circumstances of market due to its superb external outfits. It is too hard for one to get away or find any respite to the charm or captivation of these electronic gadgets. Naturally, iPad 2 Deals are also getting the similar response to the consumers of every age group or class. It belongs to one of the reputed production companies which are on the priority lists of common users.

This is electronic device is a finest example of compatibility. It is utilized for the multipurpose such as chatting, downloading, sharing information, listening the music or clicking the picture. Its multiple components such as wi fi, internet browser, bluetooth connectivity, usb port, camera with an access of video, gaming consoles, music player among others provide the users an opportunity to get fun, pleasure and excitement along with the basic feature of communication. Its vast technology is completely supported by its advanced mechanism.

Under the packaging of pay monthly deal, the demand of this electronic handset has increased a lot. It shows the appeal of this deal pack which is organized with several profitable features such as free talk time, free e-mails, free mms and sms, free or half rental schemes along with instant cash back offers. iPad 2 Contract deal is developed with some fabulous gift products which certainly turn on the common users towards it. They are convincingly attracted by the various gift products such as home theatre system, i-pod, tv, lcd, laptop, camcorder, mp3 player among others.

This is the dynamic electronic gadget among all the products of Apple iPhones. Consumers can avail the services of any network provider as it has the flexibility towards every sim card. Under the deal of contract, common users are offered various options for selecting the carrier. Eminent service providers such as vodafone, virgin, orange, o2, t-mobile, 3mobile among others make this package more vital and promising for the consumers. Users are supposed to avail the services of any carrier among these for a fixed duration. They are stipulated with an obligation which quotes that consumers cannot change their current tariff format till the end of its duration.

Peter Harmon is associated with best mobile phone deals and Write Articles for Mobile Phones. Get more information on iPad 2 Deals, Apple iPhones deals and coming soon iphones here.

Why You Can’t Expect Instant Results With Social Media Marketing

Social media marketing has become essential for organisations who have been told, time and again, that they need to be on social networks, because that is where their customers are.

But what many marketers and company executives fail to understand is that, unless you start with paid advertising on social networks, social media marketing takes time to deliver results.

Sure, you can throw a whole lot of money at it and hope some of it will stick. But, like the old saying in marketing, chances are that you are wasting at least 50% of your budget in ads that may or may not be working.

That’s because social networks are not about marketing. They were not created for that purpose. The purpose of social networks is connection. They connect people to one another, helping messages spread faster through a community than ever before.

This is the aspect of social media that marketers want to capitalize on, but it is not going to translate into a significant return on investment (ROI) unless you have already built a community of people who like and trust your brand. And that takes time.

Even if you are willing to spend money on Facebook ads to get more likes or promote your products, it takes months to build a following of genuine fans who will respond to your posts and take the actions you want them to take.

In the early days, it was easier to build a large community of followers on Twitter, but of late they have begun to suspend accounts for following too many people in a single day and for other ‘suspicious practices’.

No one can blame Twitter for cutting down on this either, because when companies use it solely as a broadcasting medium for news and updates about their products, it detracts from the user experience on the network, and that is what Twitter, as a company, cares about most.

So if you start creating a presence on social media today, expecting that you will be able to get a massive response in a few weeks or even a month, you are going to be sorely disappointed.

Just like a garden that must be nurtured one plant at a time, you need to nurture your relationships with your community, one person at a time.

So start using social media for all the right reasons –

For genuinely listening to your customers

For conducting research on their needs

For answering customer queries

For providing great customer support

For sharing remarkable content

For offering exclusive deals and discounts

For creating brand advocates

If you use it for the reasons above, you will end up creating a very valuable resource, in terms of a social media community that will return the love and respect you give them many times over. And that is something that money can never buy.

Social Media Marketing (SMM) An Introductory Guide

Social media marketing has largely replaced the idea of more traditional marketing practices like billboards and advertisements in the yellow pages. If you have an Internet connection, youve probably already experienced at least some form of marketing via a social platform. And, if you run a business, its a smart idea to learn how you can make SMM work for you.
What Is Social Media Marketing? More likely than not, you’ve been exposed to this form of marketing already. It’s the most recent strategy employed by businesses to reach their target audiences, and it involves using websites like Facebook and Twitter (in addition to your company website) to reach new customers, actively engage existing customers, and develop an online presence. All of this can help your business grow and expand.
Why Do I Need One More Advertising Gimmick? This isnt just about advertising; its about connecting with your customers in a way thats never been possible before. Businesses are already providing fresh content through their blogs and websites that keeps customers interested and coming back for more. By then promoting that content through social media sites, customers can easily share this information with friends, essentially promoting your business for you with very little extra effort on your part.
Immediate Feedback Of course there is a risk involved as well; developing a fully public presence that allows for uncensored comments from your customer base to be posted, both positive and negative, can feel very vulnerable at first. Its important to remember that the negative feedback is happening either way, however, if its on a social media site, youll have the opportunity to address concerns immediately and change those perceptions before they expand. This kind of immediacy has never before been possible in the business relationship, and those companies who already employ such strategies are being met with resounding approval from their customer base.
Easy Promotional Tools Interacting with customers is not just about handling customer feedback. It also offers a free way to promote special offers, distribute coupon codes, or hold contests. In fact, the more regularly your social media site is used for these purposes, the more fans are likely to maintain their connection. After all, who doesnt want a deal for free once in a while?
New Ways to Reach an Audience This is the age of technology, and social media is available to users across many devices. Many people have direct access to their favorite platforms through their mobile phones, tablet computers and a host of other gadgets. As an advertiser, this gives you access to your customers regardless of where they are or the technology they use.
Marketing Vs Advertising In the age of social media, marketing is not just about advertising anymore, its about participation and interaction. This new marketing is less about finding target audiences, and more about encouraging a natural dialog within those audiences. In the end, it accomplishes three things:
Cultivates a community which revolves around your business
Builds relationships with new and existing customers
Promotes image branding and builds an Internet presence
A Final Word Tomorrow’s successful companies are those that today realize social media marketing is not a passing trend; its the new face of advertising and business. The public’s expectations have changed, and the old ways of reaching out just aren’t as effective anymore, or acceptable. The public doesn’t want to be communicated to; it wants to be communicated with. And businesses that are not willing to engage socially with customers will lose them to businesses that are engaging.

How to Earn an Online Income through Affiliate Marketing

Many people do not desire to function, correct? So, if this really is correct, why are a lot of men and women slaving away for fairly tiny spend? If you are operating challenging for fairly practically nothing, does not it make sense for you personally to aim larger?

Properly, you’ll find plenty of higher target possibilities for generating funds on-line. It is possible to do that part-time, or, you’ll be able to make it your full-time job. It just depends upon just how much time you would like to invest into earning cash on-line which requires perform but in the long run is fairly simple when compared with most, if not all, 9-5 jobs.

Among the top possibilities with intense possible for producing funds on-line is by becoming an “internet salesperson.” As opposed to salespeople inside the physical globe, you do not must run about from city to city, sleep in flea bag hotels and speak your head off. All you must do is choosing a type of World Wide Web advertising and marketing that suites you. As soon as you do make your decision, industry it via a web site or weblog and maintain at it till you get excellent final results.

A type of on the internet marketing and advertising that might operate for you personally and is amongst the easiest methods to earn income on-line is affiliate marketing. As an affiliate marketer you earn commission by means of your affiliation with key vendor internet sites. You sign up for their system and they’re going to provide you with guidelines to setup an affiliate account. You are able to then market vendor goods in your site or in articles which you create and submit to net write-up websites. You’ll need to spot hyperlinks into your internet site or write-up that can cause the internet site or solution you might be advertising.

Should you make a decision to go into affiliate marketing, you’ll also want a site and discover the best way to compose search engine optimized (SEO) articles. The net is teeming with directions on Search engine optimization post composition. Extremely just place, these articles can help you with search engine benefits. They’ll include search phrases associated with what you’re advertising that the search engine will determine and index based on its relevance for the searcher’s query as well as your post. The ultimate aim is usually to produce visitors for your website by obtain a higher search engine ranking (e.g.; higher possibility that your web site will likely be noticed and clicked on).

Ultimately, producing very good cash on the internet may be simple and you will find numerous approaches an online income might be achieved. In case you genuinely want excellent cash, I recommend you attempt the diverse affiliate applications of significant vendor web sites online. Keep in mind it is not a get wealthy fast program but you are able to produce a steady net earnings rapidly in comparison with other classic enterprise approaches but you’ll have to commit time for you to make your system an achievement. Ultimately, the true beauty of a web-based organization like this really is that when you might be up and operating it really is a 24/7 money-making machine.

Is 5linx (5links) a scam or is 5linx an opportunity

LESTER JACKSON SPEAKS ON: IS 5LINX (5LINKS) A SCAM

5linx like many other Network marketing or direct sales companies in our industry are often misunderstood and are often considered to be scams. First the name of the company is 5linx not 5links. Is 5linx a scam? First lets define a scam. A scam is a dishonest attempt to persuade you into parting with your money. Unfortunately, we have all experienced being scammed in one way or another and we all know how it feels. 5LINX is not a scam. All that it boasts and presents is very attainable! It has a current A+ rating in the Better Business Bureau (BBB) and has been in Inc.500 four years consecutively from 2006 to 2009 it displayed over 800% growth. It started in 2001 and it has survived the 5 year mark of business success getting failure out of the way. I said this to say some people are making money and staying involved. Like all businesses, you must clock in to get started. If you want information on the true opportunity go to 5LINXcom.info to find the complete information on 5LINX the business opportunity.

Dont consider 5linx or any other multi level marketing company as a scam .Network marketing or direct sales we all do some form of it often; however, some of us get paid to do it and some dont. Thats the scam. Not getting paid for doing a thing. Direct selling is selling by word of mouth. For example: when you see a good movie and you tell your friends about the movie, which makes them, go and see it, you have done direct selling. Direct sales industry is misunderstood as a scam because it is still associated with a pyramid scheme which is a scam. This association is false because pyramids are a scam as they pay money out (bonus & commissions) without having a true product or service to market (ex. Cash gifting, ponzi schemes). This is one of the most traditional methods of selling that is still used today because it works! Many companies today start business this way and some remain, for example: Mary Kay, Avon, Kirby, Electrolux & Clearwire are just a few. The existence of these power house companies support the fact that directs sales works! It has been around since the existence of selling and the proven effectiveness of this method of sales provokes companies today to adopt this method. People misunderstand direct sales based on the lack of knowledge about the industry. Direct sales and real-estate has created the most self made millionaires. This industry has been edified by some of the most successful people in the business. Former President Bill Clinton, Donald Trump and Robert Kysoki realize that direct sales can help ordinary people get extra ordinary results. Furthermore, they understand that there are no barriers such as education, economic status and social status or prerequisite which can prevent one from being successful. All thats required is for one is to be teachable, coachable, ambitious, and willing to take action and you can excel in the 5linx business.

The pyramid structure although misunderstood and considered bad is not what is bad. What is bad is when the pyramid is presented as a scheme- when there is no money being exchanged for true services or products.5linx has a true product and service. The pyramid structure is the strongest structure known to man. As a matter of fact all organizations are based upon a pyramid! Think of one and ask yourself is there a pyramid in the organization. Even if there are only 2 levels in the organization-its a period. There has to be at least a top executive, middle management and lower management. A pyramid! Direct sales is now off of trial and no longer misunderstood because you have been informed. There are some great opportunities out there in this industry and as we experience the effects of a global recession people need to be creative with their income portfolios. Do your research and get involved with the right opportunity. A pyramid is a good thing and most importantly 5linx is an awesome opportunity not a scam. For free training on how to market your 5linx business go to our link. Get more!
For more information contact

Lester Jackson,
Online Business Success Coach
(704)334-0606

“The internet is a treasure chest . Do you have the keys to unlock it?”

Affiloblueprint An Straightforward Online marketing Technique

Right now, I’ll be examining AffiloBlueprint, the infamous step-by-step guidebook to developing an affiliate marketing web site. It absolutely was made by Mark Ling, an 8-figure millionaire affiliate. Before I soar into exactly what is integrated, and irrespective of whether it is truly worth it or not, I want to tell you a little far more about Mark’s story – and i imagine you are going to be extremely amazed. /p>

Mark began internet affiliate marketing in university. He was generating $3,000 per week in a lot less than the usual year. He did this by ranking remarkably in Google search engines like google, and targeting financially rewarding niches. And this was all terrific – till someday he obtained Google slapped, and it right away started to crash! But Mark did not give it up. He decided to give it a further go, and this time in its place of specializing in banner adverts, he chose to place more concentration on making cash through email advertising. So you know very well what?

It labored.

It worked so properly, that he looked at his dad. He was in a very stressful work he hated. Mark wished to assist him do what he was undertaking – so he developed AffiloBlueprint, a procedure his technically challenged dad could even use. Therefore you understand what?

His dad has become retired on a 6-figure income that works on autopilot!

AffiloBlueprint Stips Absent The Confusion Having a Foul-Proof Manual To Good results

AffiloBlueprint is precisely what it claims it can be – a blueprint. It tells you whatever you have to do, step-by-step guide to making an affiliate site by scratch. It consists of 12 modules. Each and every module contains over-the-shoulder video clips, PDF notes and homework to finish. At the conclude of the program, you are going to have a finished internet site – and, just as importantly, site visitors as well!

That is perfect for new affiliates, who still really don’t have an understanding of each of the measures associated, and want a blueprint to adhere to. I went as a result of it, and i can personally let you know that Mark Ling’s formulation works. And he has remaining practically nothing out – it’s all there.

Get One-On-One Assist with Mark Ling’s Aid Staff

Would not it be wonderful to obtain access to an individual who will appear more than your site, and provides you solutions to further improve it? Wouldn’t it be wonderful to acquire mentors on-hand? Any time you purchase AffiloBlueprint, additionally, you will receive the opportunity to talk with aid employees around you like! They will give you one-on-one instruction, aid and responses. Other services generally charge hundreds to many pounds for this, rendering it an absolute steal. On that be aware…

AffiloBlueprint Will Actually Preserve You Income And Buy Alone

Of course, it will pay for itself by teaching you how to generate a money-magnet site. Nonetheless it will also help save you revenue – right this moment. Being a new affiliate, my guess is you’ve acquired heaps and much of products and solutions, these as world wide web internet hosting, and Search engine marketing equipment. All of those matters are perfect – however the month-to-month costs include up! 1 thing I actually appreciated with AffiloBlueprint can it be taught me ways to do anything applying Free of charge instruments. To help you rank sites in Google making use of Cost-free equipment and solutions. They even include totally free internet site internet hosting for approximately five web sites for just a 12 months!

But AffiloBlueprint Includes a Draw back – So Be cautious!

AffiloBlueprint gives you anything you would like to triumph, but it really does not give you a site in the lap. It comes along with homework modules, and you also should really DO the operate – otherwise, you will not even generate profits. If you prefer a made-for-you option, you must seem somewhere else since this is not it. They’ve purposefully presented you the coaching instead of created the sites to make sure that they’re able to provide it for a reduced rate.

If you’d like A Components For achievement, This really is It

Provided that you’re prepared to do the function and keep to the program, you happen to be guaranteed to generate an internet site that may be exactly how Mark Ling will it. It is actually truly simple to stick to the instructions, and it doesn’t matter what, there is a 60 working day cash back promise, and that means you truly have nothing to lose. Test it out before the Free bonuses expire, which happen to be well worth $164 by them selves! To locate out whatever they are also to see AffiloBlueprint yourself, look at it out right here:

To search out out what they are and also to see AffiloBlueprint on your own, check out it out here: great affiliate training

Marketing Study Background Color Vs. Profitability

Ive had this study on the back burner for ages and finally decided it was time to check it out. Heres the deal Tons of marketing gurus tell you that the best way to sell something is with a sales letter. Im not disputing that (at least not in this study). These gurus then tell you that you should set up a one-page web-site that simulates a piece of white paper against a _____ background. That blank is what has been bothering me for awhile. Heres why

I keep seeing different colors for major marketers. I even see some major marketers switch colors from one site to another. It makes me wonder if they have done any testing. Does the color just not matter? If so, why do so many use dark blue, light blue and black?

Then I consider the major money makers on the net and wonder why only one uses a colored background. Im talking about Yahoo, Google, Ebay and Amazon. They all use a white background surrounding their page that is set in a limited width table in the center of the page. Only MSN.com uses a medium blue background.

It was high time for a study to find out the real answer. I did it in the usual way. I built a list of profitable and unprofitable sites by looking at the duration of ads being placed on Yahoo (Overture) and Google. If an ad had been shown for six months or longer, I placed the target page on a list of profitable sites. If an ad was placed and completely dropped in less that one month, the site was placed on an unprofitable list. The latter list would be less reliable, but the comparison between the two lists would still be statistically valid with a sufficient sample size. The latter list might only represent average sites, but even average sites would be less profitable than the known profitable list.

The results were very mixed. First of all, the white background sites were the vast majority on both lists. You simply cant go wrong with a completely white background. However, it wasnt actually the winner. Here is the breakdown:

Profitable sites with a white background: 85.2%

Unprofitable (or average) sites with a white background: 92.6%

A non-white background actually was more profitable a higher percentage of the time. I then studied the darkness of the background in those minority sites for both profitable and unprofitable sites. Looking at the RGB values, I split the colors into two buckets those that were dark (191 or less average RGB value) and those that were light (192 or higher RGB value). The results were even more clear:

Looking only at non-white backgrounds of profitable sites with dark colors: 92.8%

Looking only at non-white backgrounds of unprofitable sites with light colors: 96.1%

Wow! Thats quite a correlation. Although a vast majority of profitable (and unprofitable) sites have a white background, those that do have a non-white background have a dark background whereas the unprofitable sites were more likely to have a light background both with an extremly high correlation. Thats hard to ignore.

I next had to get the actual answer. What color background had the highest correlation with profitability. Whats the bottom line? The answer was just as clear:

53.3% of the profitable sites with non-white desktop background were black.

Now; I should be very clear about this result. The area under study is NOT the actual web-site text area. We are NOT talking about having white text on a black background. In a vast majority of cases, these sites actually had black text on a white background. The area under study is the theoretical area AROUND the virtual piece of paper. It is the desktop color if you pretend the web-site area is a piece of paper sitting on a virtual desktop. It isnt the color of the piece of paper that is under study. It is the color of the virtual desktop that the piece of paper is virtually laying upon.

So what am I going to do about this result? Ill probably eventually implement it. I dont like it, but the result is very clear. Why dont I like it? Well, take a look at one of my sites:

http://www.Glyphius.com

I use a virtual piece of white paper on a virtual white desktop. I like the fuzzed shadow I use around the edges. That fuzzed shadow wont be possible with a black background. The shadow will simply disappear leaving (in my opinion) a less professional look of a crisp piece of white paper against a black backdrop.

The other reason I dont like it is that it puts me out of the majority of profitable sites in general. It will make future studies more difficult. Instead of simply grabbing profitable sites and comparing them to unprofitable sites, I will need to grab only profitable and unprofitable sites that have a black background. Otherwise other results might not be valid if they come from the majority white background dataset. A good example would be a study of headline color. The most profitable headline color might be different between those sites with a black background and those with a standard white background.

I simply havent decided what to do yet. Will I stick with the safe standard white desktop behind my virtual piece of paper? Or will I go with the black desktop that is less standard, but has a higher correlation with profitability? What will you do?

One result from this study is very clear though. If you do choose a non-white background, it is foolhardy to choose yellow, blue (light or dark), pastel green, or any other color. The correct color for highest profitability is clearly black. The 2nd place color (and the color of the vast majority of sites) is white. All other colors failed miserably in this study.