Making a name for a company is very important. If no one knows who you are, no one will be interested in what you have to offer. If you want to succeed, you have to consider every option you can use and you must focus on how you can make the most of them. This is where you will learn more about the web services you can turn to.Most companies that want to reach out to their audience must use the web in the process. This happens because it is easier to get in touch with people from all over the world with the help of the online environment since you have no physical boundaries to overcome. One of the options you can use is email marketing services London.Everyone has an email address to keep in touch with others and this is why you should focus on this as the first tool you can use to reach out to them. If you want to know your message has been sent and received by users you would like to interact with, the email marketing tools London will deliver the results you are looking for.One of the main advantages of using email marketing tools London is that your message will be available for the users all the time and the information can be accessed with just a few clicks. Most other methods rely on the impact of an instant ad, but an email can be read every time the user feels like it as long as it will not be deleted.The amount of information you can include in the message you want to send is also considerable. Instead of one slogan and an impressive background, you can share a wide range of other things with your clients. Thanks to the email marketing services London, you will be able to share quite a few things with your targeted audience.One of the things you have to keep in mind is that any business should use email marketing tools London to make a name for the company. No matter how big or small it may be, getting your name out there will get you closer to success. First you will have to find a source that will provide the solution you are looking for.There are quite a few providers that deliver email marketing services London, but not all of them can help your company the same way. If you want to make the right choice, you should take the time to compare every deal and decide at the end. You have a number of criteria to take into account as well.Wasting as little time as possible is always a priority and this is why you have to find what you are looking for as soon as you can. If you want to cut your trip short so you can start your campaigns on the right foot, you should visit the site of emailready.com so you can gather the details.
Category Archives: Marketing
Is Your Phone Part Of Your Marketing Plan
Attracting new clients in this economy can be a challenge. You need to get creative and adapt the way you promote yourself.
Here are a few simple strategies that you can implement and integrate in your marketing plan today. There is a tool that lots of small business neglect. It is just right there on your desk, but you may not think about it or and you may even be afraid of it.
What is this tool, I am talking about? Your phone. Yes, your phone is a powerful tool that you could use effectively to attract new clients.
In 1998 I started a telemarketing company in France and I was spending 6 to 7 hours on the phone, selling my clients products or setting up appointments for them. I know that calling prospects is not very fun, but I am not speaking of cold calling here. I don’t want you to buy lists of potentials clients and speak to total strangers. I am talking of integrating your phone as part of your follow-up system. You will contact only people that you already met at networking events or online via social media.
Let’s say that you attend networking events on a regular basis, you probably have tons of business cards on your selves or on a shoes box, and are just not doing anything with them. Go back to this pile of business cards, send an email to reintroduce yourself. Use your normal introduction about your services and ask those people what you can do for them or how you can help them. If you get a response, instead of emailing the person back, pick up the phone and call them. You already spoke with the person or met them online. It impresses people that you take the time to actually connect one on one. Make sure you are not trying to sell them anything, that is the tricky part, give them free and valuable information that could help their business. Networking is not about you, it is about them. Networking is not about selling but building a relationship.
If people don’t reply to your first email, don’t be mad, it doesn’t means they are not interested right this minute or they haven’t read your email yet, or maybe it went to spam, or they maybe too busy at the moment. There is no reason to fret. There are a thousand reasons people don’t get back to you right away. Wait for few days or a couple of weeks and send another email or send them some information by mail. You remember the old way to do business – using the post office, well it still works, but only if you actually use it! Combining email and mail doubles your chance to reach people and double your rate of answers. When you pick up the phone after a couple of exchanges, you will see that you will get a lot more chance to attract clients.
After all this online and print information they have received from you they already know about you and your business. They know you care about their problems and can provide them valuable information, so they will either take the time to speak with you on a spot or if you call at a bad time you will get a chance to schedule a phone appointment to speak with them at a later date.
What about calling your previous clients, they already know and like working with you? Do you have a new product or service that you would like to tell them about? Always remember to list the benefits and describe how your new product will help them. Too many small business owners are too busy selling and marketing that they neglect their current clients. It is much easier to have a client become a repeat client than to get a new client. So check your database, who could you call right now?
I don’t have my telemarketing company anymore but on my French consulting business “My French Network” that I started in the US few years ago, I still use the same techniques. I contact each and every person who contacted me for a free consultation. Starting a business in the US for a foreigner can take months or years, time to find the funds or get all the immigration requirements. I give my clients a call within 3 months of the consultation to make sure they are getting somewhere in their process. Then I give them a call at least every 3 months to get updates on their project. If they are still not ready for my help I may call them every 6 months. In the meantime I keep sending my newsletter, stay on top of their mind and check up via email to keep them interested. When I call they are not surprised; they do not reject my call. They are actually glad to see that I still follow their cases and I am still there to help them; I am still building the relationship.
So pick up your phone NOW.
Call your previous clients; reconnect with the people you met since the beginning of the year. Find out how you can help them. Create a follow-up system to keep in touch with them on a regular basis. Don’t just call once and forget about it. Use software like Act or OutLook Express to set reminders of when to call. Schedule a few hours a week to call your contacts and clients. Try it for the next 30 days, track your results, and then check how many new clients come rolling in. You will be surprised by the results. Integrate the process into your daily marketing plan.
Your own phone can change your business, it is as simple as that.
Creating a follow-up system is an integral part of Power of Networking Secrets. You will discover the step-by-step process to integrate and customize simple, yet effective strategies to put your follow-up system on auto-pilot. You will do the set-up work once then let your system work for you! so you will work once, then your system will work for you.
Check Out here PowerofNetworkingSecrets.com
If you like this article and want more networking tips to attract clients, get my Free Audio “Networking Made Easy” at http://www.powerofnetworkingsecrets.com
Biba F. Pdron, Business & Marketing Consultant, founder of Biba4Network, also knows as “The Connection Queen”, helps solo-entrepreneurs to maximize their networking results and reveal proven strategies to attract more clients and double your business with simple but effective networking system.
Biba is the author of “Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business”. And “Power of Networking Secrets” a program teaching you step-by-step how to turn more networking contacts into business boosting clients in 7 simple steps.
The Steps In Marketing Research Process
Marketing research is a systematic search, gathering and analyzing of the facts and data on how to meet consumer desires and needs. In other words it is a means of gaining information on marketing problem and opportunities. Marketing research also serves the purpose of keeping up with competitors’ market strategies. It is a systematic method of finding new concepts or ideas, getting feedback on proposed advertising or gaining insight into attitudes and opinions about a new product. Marketing Research is also helpful in variety of business decisions and to prepare a credible business plan such as capital planning, cash flow forecast, sales projections, pricing strategy, supplies and number of employees to be hired etc.
Steps in research process:
Marketing research process starts with defining the problem and formulating the research question. The process starts with addressing and determining the organization needs and where to look for the information. Next is to decide on research approach, which is most appropriate for research question and most suitable research method then comes the plan for process of conducting research, after the research is conducted the final step will be analyze and report the finding and recommendations.
1. Define the problem and determine and formulate the research question: If you are considering conducting Marketing research chances are you have already identified a problem or the research question. To be effective, a research study must be both well designed and narrowly focused, this will help you identify the key terms and concepts you should use when searching electronic databases and print research resources. If the research question is too broad too much information will be obtained and large amount of resulting data will be difficult to analyze and there for of little use to organization.
2. Decide on the sources of information and sample profile: Different sources of data are categorized as primary data that researcher collects and secondary data that already exists. Secondary data can further be classified as internal data which as the name signifies a company already has and external data which must be gathered from other sources. Researcher need to plan the sources well from which information can be obtained.
3. Consider your resource options and select the appropriate research approach:
Next step is to consider your resource options and choose a suitable research approach. The process of primary research starts with whether question calls for descriptive, exploratory or casual research and choice depends whether research question needs to be answered with quantifiable facts and how an organization plans to use the information helps in making an appropriate decision. If the organization wishes to prove a fact about the demographic composition of its customer then descriptive study would be appropriate, but if wishes to find out about falling sales then it will need to conduct exploratory research and casual research will determine the effect of proposed change.
4. Plan the research method: Depending upon how research would be conducted, available Research method will include surveys, focus group, interviews, and observation etc. For example for exploratory research the emphasis is not on sample size but choosing the correct participant and the analysis of information they provide.
5. Conducting the research and collecting the data: There are many methods of conducting the research. Mail surveys are quick and relatively inexpensive, they are ideal for seeking extensive feedback on customer satisfaction or other detailed surveys Telephone interviews allow you to rapidly obtain feedback from customers in a cost-effective. Focus groups are facilitated group discussions where customers and prospects explore a particular topic, usually under the guidance of a researcher. They are useful for gauging customer concerns or for getting their thoughts on potential changes. Personal interviews occur when a researcher interviews a customer one-on-one. This type of research is ideal for getting detailed information on customers attitudes or how they perceive products or services. Observing customers at various points of contact in your business provides unbiased feedback about a product or service.
6. Performing data analysis and report the finding and recommendations: When analyzing data, always start from review of your research goals, this will help you organize your data and focus your analysis.
Reporting and presentation, is one of the most important of the steps in marketing research. There are as many reporting styles as there are research reports. As for reporting the results, the level and scope of content depends on to whom the report is intended.
The end products of marketing research are conclusions and recommendations. Data is converted into information and conclusions are drawn, it is this final information which management needs to reduce the risks and uncertainties in management decision making.
Marketing research serves marketing management by providing information which is relevant to decision making. To be effective, marketing research has to be systematic, objective and analytical, and final conclusion of the research should meet the objective of the project.
Finding Career Path In Digital Marketing
Digital Marketing:
When was the last time you booked a train ticket at the station?
(Or)
Looked into an Encyclopedia to find something?
(Or)
Posted a letter / card to someone
The world has gone digital and so have modern businesses. Internet based companies have become very dominant over the past 15 years beginning 1995 since the days when Netscape went public. Over the past decade, business models have evolved and become more sophisticated in terms of offering products and services to individuals and other companies.
Online marketing is a challenging profession. It calls for lot of visualization and understanding of the market. To be successful in this profession, the aspirant should have proper training. Recognizing the importance, many institutions have started to conduct courses to train youngsters in the art of digital marketing. Science and technology keep changing. With new inventions, new concepts are introduced. The new approach calls for updating the knowledge. This updating can be done only through proper training programs.
Digital Marketing (DM) includes marketing using digital tools and technologies. Unlike traditional marketing, it is targeted, flexible, measurable and more cost-effective. Plus, it can efficiently use both pull and push methodologies to reach out to an audience. Some of the Channels and Tools of Digital Marketing include:
Search Engine Marketing: Targeting Existing and Potential Customers when they search on the Internet.
Social Media Marketing: Targeting Existing and Potential Customers on Social media like Facebook, Twitter, LinkedIn and Blogging.
Display Advertising: Hiring space on other websites to display banners.
Mobile Marketing: Leveraging location information to advertise on mobile.
EMail Marketing: Using the power of e-mail to communicate a message.
Like in traditional media, you need trained professionals for:
-Media planning
-Designing, Creating, Executing, Analyzing, Optimizing and Reporting of campaigns.
Within the media landscape, there are companies on different sides of the spectrum such as:
-Advertisers, Agencies, Media Buying Desks, Demand Side Platforms and Ad-Exchanges.
-Data Suppliers/networks, Tools, Yield optimizers, Ad Servers and Publishers.
The global ad industry is worth $700bn and Internet comprises $50bn of that. The Indian ad industry is worth $5bn with the Internet advertising comprising $200mn of that. While today Internet Advertising is a small portion of the total advertising, it is expected to grow at the rate of 30% over the next several years. It will therefore, throw open a lot of opportunities for Digital Marketing agencies to be a part of this next growth story. To ensure that the advertising industry is not found wanting in terms of skilled and competent digital marketing professionals, NyooMedia has designed training modules just suitable for their needs.
So a trained digital media professional can find an opportunity in these media sectors specializing in the tasks as above.
Promote Your Band With New Marketing Ideas
Promote your band
Key ways are mp3 music ringtones, Mini dvd discs and postcards.
By Chris Ciabarra
This is a paper on how to promote your band, over the past 12 months I have been in contact with a hundreds of bands looking to become famous in LA. Everyone wants to a hit! Well it all comes down to being discovered! You can be the best band in the world and if you don&;t market yourself right well good luck! Lets analysis fortune 500 companies. Take a look at there budgets They dump 35% to 65 % or more of their profits back into marketing and advertisements every year. Becoming and remaining number one requires a lot of work. Advancing to more and more new customers not only requires more and more marketing but keeping the old ones happy!
Wanting to Promote your band with Live performances and marketing new ideas well you have come to the right spot.
Once people have bought a bands CD and their tee shirt, and seen the band live now what? Note, promoting a band is a lot of more then just t-shirts and cd&;s hell anyone can do that! You need to promote in many ways, just look at fortune 500 companies they email, do giveaways, mini dvd discs promo&;s, cold calling, internet marketing etc. You must do at least 3 forms of promoting to get a response out of your audience. The newsiest one for bands is music mp3 ringtones which we will get into later.
We will go over many ways of promoting your band:
1. Great item that I have seen so far are mini DVD discs called pocketreels. GOTO www.pocketreels.com for more info on how to pick them up. These mini dvds can go a far way just think what people would do if you handed them a mini dvd. They go crazy and they are super impressed! Place a nice video of your band on it and see how many new customers you receive at your next show!
2. Having a photograph or videoagrapher at your shows to help promote your band is a good thing. They can take pictures and or videos and upload the images or videos to your website which can boost mailing lists and a fan club! And then they may be compelled to come to your next show and bring more friends or soak in the opportunities for fame and the live music experience itself. For video or photographer outlets call PR Productions at 310-694-8350 for CALIFORNIA only. They have the best crews around but they are not cheap. Shoots start at $400 + editing.
3. That brings us to a mailing list, each visitor to your website you should be collecting their email address so you can send them useful information like when your next show is going to be.
4. Promoting your band is not easy so do your self a favor and get a good publicist to promote your band. A good one can get you in 3 to 4 magazines and newspapers in one month for free, of course you have to pay the publicist but it will be well worth it. It can range from $400 to $2000. Note you can do this part yourself if you know how to negotiate with editors.
5. Promote your band by creating a really cool website! Check out www.royacom.com to make yourself a website with a CMS system. CMS stands for Content Management system A good website will cost: starting at $1000 but it will have video, email list generators, photo section and best of all easy management. They are a little bit more then a regular website but the ROI
Or return on investment is greater then a plain website. You can change show times just like myspace and it makes it really easy for owners to manage so in the long run you save big!
6. Make a professional music video for your band or gig. This will help with promoting your band. High quality Video can be found at many locations for a crew with experience one west coast call 310-694-8350 for east coast goto the best http://suitespotnyc.com a New york production company
7. Saving the best for last Another great way to promote your band is by making a music ringtone at www.a-free-ringtone.com for example you can download a nickelback ringtone and wow free advertising everytime someone calls that person and bam there is a song on your phone. You need help making your own mp3 or polyphonic ringtone please goto www.a-free-ringtone.com By making a ringtone like nickelback you can have your song ringing all over the world!
Your goal is to continue to reach more and more locals. Develop more ways to attract people’s attention. Always have something on you to promote yourself with.
Just for example. In an area with one million people, if you are getting less than 100 people to every show, perhaps you could be doing much more to reach more of the people in the community?
Its tough out there, and you must be relentless every day to meet new people, shake hands and hand out your mini DVD discs or if you can&;t afford mini DVD discs get free business cards by click here and smile at people who are passing by you on the street and in stores when you are out shopping alone or with friends, in bars carousing. Go out and meet new people. Walk up to people, introduce yourself, Hi, my name is Scott I play at ___ ___ place on blank night. What do you do? Here is my promo disc (mini DVD) with my video or here is my business card with my website on it. You can download my mp3 ringtone (or my polyphonic ringtone) for free at this address. Hand them a card with the information on it. Note always test all information you hand out before hitting the road. Nothing is worse then a fan going home and something you handing them not working!
Have a stack of Mini DVD discs or business cards or flyers in your pocket at all times ready to hand out. Make sure on your Mini DVD, Business card or flyer you have your contact information, website, and the next local performance. You do this 20+ times per hour for 2-3 hours and then youre distributing at least 50 mini DVD discs or business cards or flyers in those 3 hours.
You then go back to your car and re-stock. Grab something refreshing to drink, munch on a a sandwich, or whatever, and move on to the next part of town, or the next gathering of people. Or go to the next live gig, the next bar, the next scene etc. and you keep it going.
Once or twice a week, you hit Kinko’s, or the copier next to your office desk and you photocopy flyers and any designs you have created for promotion of your demos, etc. Better yet think ahead and goto gotprint.com much better deals then Kinko’s. (EXAMPLE 5000 post cards for $99 full color first side!)
Sell yourself. Meet with people and sell yourself. They dont know what youre doing. And unless you sell yourself, they wont care about what youre doing. They want to care, but they depend upon YOU to make that happen. People want so badly to care about something besides there problems. They want something to believe in. Entertainment helps take them there. You can be that entertainer, that leader of willing people of all ages that helps them to believe that there just might be something in this world worth caring about. They want to listen to you, and they want you to tell them about something that really matters to you. So, stay informed and develop interests in topics that may be discussed, even debated. Maybe you are trying to make a difference in the world – one person and one performance at a time. People want to believe in this and they want to believe in you. so, get out there and make it happen.
Remember go armed for battle you would not go into a war forgetting your gun would you? Look at it this way you rather have a tank and machine gun with you when you goto war so do the same with life. Make sure you have mini dvd discs, your own ringtone songs, postcards with info, website and publicist! Good luck and most of all have fun with what you do! BLOG your experience at http://promote-band.blogspot.com Hope all this helps
How To Warm Up Your Cold Email Marketing List
Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?
Don’t worry most affiliate marketers suffer from that very same problem.
It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.
I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.
First, you have to inject some passion into your email subject lines.
Ask questions.
Try shock tactics.
Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.
To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.
Second, your email contents must be of value.
There is no point getting a person to open your email if the contents are useless.
It is simply not good enough to send people on your email list promotion after promoting.
The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.
Lastly, structure you email correctly.
Make it easy for the reader to know what action to take.
Always include a ps.
Try to write your emails as if you were talking to a friend, keep them friendly.
Story telling is highly effective too if you can take a real life situation and blend it into your email content.
Above all you should always be honest.
Never make false claims or lie in an email.
Keep it real!
Now you know three ways to improve you email marketing success, head over to your autoresponder and amend your current emails.
One last point, know your numbers, most autoresponders provide very detailed statistics on open and click rates, be sure to monitor them and adjust if required.
Importance Of Referral Marketing
Any service providers or businesses need to utilize referral marketing in order to grow and succeed in today’s competitive marketplace. Even if your goal is to merely to maintain your current levels of customer satisfaction and business, you should incorporate referral marketing as one of your marketing strategies.
Referral marketing provides a very effective method of maintaining a healthy customer base of individuals who are pre-sold on purchasing your particular products or services. The technique relies heavily on customer service which is essential to the success of absolutely any business. Referral marketing can help you replace any customers who will inevitably begin to lose interest, move away or switch to one of your competitors.
If you create a referral marketing campaign that is personalized and focused on establishing solid customer relationships, you will often see immediate positive results.
More Repeat Business
Individuals who feel they have established a positive rapport with the people in your company will be much more likely to become long-term repeat customers. A greater number of customers tend to return when companies choose to build trust via referral marketing.
Improved Customer Relations
Companies that focus on establishing solid business relationships also experience improvements in customer service. It can be a very wise decision to have your top professionals included in this plan. Customers want to be treated as respected individuals, rather than merely a number. If your company operates on this philosophy, your valuable customer base will continue to grow.
Ability to Up-Sell
Referral marketing also incorporates the ability to effectively up-sell. For example, an insurance salesperson who establishes a solid relationship with a customer interested in purchasing car insurance will be more likely to see that individual return. In fact, that same individual may also decide to purchase additional insurance policies such as homeowner’s insurance, health insurance and life insurance if they have been treated very well by the owner of their auto insurance policy.
Genuinely Interested Referrals
You need to find a way to make your company stand out among your competitors. This is essential in a very competitive and often cut-throat marketplace where many businesses are trying to sell the same products or services. You can start to set yourself apart by increasing your levels of customer service and addressing them on a personal level. This will result in referrals that are genuinely interested, excited and motivated to buy!
Increased Sales
Your revenue charts will reflect any successful marketing efforts. Your company can experience remarkable increases in revenue and customers when your customer base continues to expand. In fact, some businesses have experienced growth of 200 to 300% or higher by utilizing referral marketing effectively. You can retain your current customers and continuously attract new ones. Better yet, referral marketing enables you to achieve these results with minimal money or time.
Enhanced Sense of Ownership
It is a proven fact that solid referral marketing systems that are relationship-based create customers who feel they have a genuine connection or ownership in the business. Clients may begin to refer to their banker as “my banker” or their accountant as “my accountant”. They adopt a different attitude towards the professionals they encounter in your company. An added benefit is the fact that the increased sense of enthusiasm and loyalty expressed by these customers is contagious; it can attract new customers and turn existing clients into long-term, satisfied ones.
Be Business Smart has been created to assist anyone who is setting up a new company and to offer valuable support and advice to individuals who wish to expand their current business.
Did you realise that approximately 80% of new businesses fail each year? You certainly don’t want to become one of those statistics. Fortunately, Be Business Smart can provide you with the help and support you need to ensure your business becomes a success!
Be Business Smart offers two levels of membership to suit your business budget. Here at Be Business Smart, we have a lot to offer any new business, but please don’t take our word for it. We encourage you to browse our website and see for yourself.
Dedicated Email Servers For Aggressive Email Marketing
Email marketing is a need of todays marketing era, and for aggressive email marketing we need dedicated email servers. A dedicated email servers can solve so many technical hurdles. Lets discuss how a dedicated server can be beneficial for email marketing campaigns.
Bulk email marketing has become one of the aggressive email marketing technique now days. One of the reason for such kind of popularity because it saves plenty of money and time from the marketing efforts. With the help of sending email marketing we can send bulk email to a targeted audience in just one click and each mail message does not cost too much for marketers.
Beside not wasting money and time, email marketing provides high ROI and an increment in the number of client visit as well in the acquisition of new customers.
However, we can see that uses of blacklisted mail server have resulted in the failure of many email marketing campaigns. As all we know for the successful email marketing we can select SMTP dedicated email servers has lots of features which can make your email marketing campaign successful.
There are so many enterprises have a large customer base and they need to connect with them on a regular basis. But so many times bulk emails fail to deliver at its destinations. Some of the email will fall into the spam folder and will take longer time to get open. And some of them will not reach to its destination folder. The primary reason behind this bad reputation of your email servers. To get rid from this problem SMTP dedicated email servers are worthy options to select.
Highly configured servers for large and small volume email marketing provide ultimate performance. You can accept delivery, privacy and customization.
We can do following things with dedicated email marketing servers.
1.You can integrate with CRM, back-end applications and databases with ODBC and API.
2.You can synchronize with MSSQL with ODBC as well as other available applications.
3.You can authenticate multiple keys with DKIM generator.
4.You can use enterprise feature and large list of email ids.
5.You will get maintenance which includes around the clock network monitoring, updates and data backup facility.
6.High speed for sending bulk emails, you can accept 500000/hour.
A dedicated email servers will provide you dedicated resources, it means you dont need your resources with anyone. Which ensures high performance of the server. Which will result into successful email marketing campaigns.
GSAT Sample Questions Paper with Solution and PDF
Samsung is the world’s largest Consumer electronics South Korean company with over 4 Lakh employees globally which was established in 1938 by Lee byun chull in Samsung Town, Seoul. It comprises affiliated businesses and numerous subsidiaries. Samsung industrial subsidiaries include Samsung Electronics, Samsung Engineering, Samsung Heavoy Industries and Samsung C&T.
To get a job in Samsung industry, Samsung Conducts GSAT i.e. Global Samsung Aptitude Test and students who clear this exam are called for Interview. GSAT consists of 50 Aptitude Questions which is to be covered in 1 hr. or 60 minutes.
Global Samsung Aptitude Test (GSAT) GSAT Sample Paper with Solution
Here some GSAT sample questions with answers are given in the following section. Remaining are attached with the PDF of GSAT Sample Paper.
Some Important GSAT Sample Questions with their solutions:-
1. Out of the following which supports error checking and error correction in data link layer
a) 802.2 LLC b) 802.3 CSMA/CD c) 802.4 Token Bus d) 802.5 Token Ring
Ans: a
2. Which of the following is not CDMA technology
a) DS-FH (Discrete spectrum-freq hoping) b) DS_FT C )DS- d) TDMA-FS.
Ans: d
3. A and B are two stations 330km apart. A train starts from A at 8pm. and travels toward B at 60kmph. Another train starts from B at 9pm. And travels towards A at 75 kmph.at what time do they meet?
(a) 11am
(b) 12pm
(c) 11.30am
(d) 11.45am
Ans. a
4. Advantages of digital over analog signal:
a) noise immunity b) data security and integrity c) efficient transmission d) all of the above
Ans: d
5. If it costs x dollars for making certain item if quantity is 1000 and if quantity increase then the item is made using y dollars. If z number of items are made which are greater than 1000 then what is the total cost.
Ans: 1000(x-y) +yz
6. Problem on average ages given age of captain 25 and wicket keeper’s Age 3 years more than captain’s age. now the average of the remaining team is one less than the avg of whole team. what is the avg age of each.
Ans: 22
7. How many bits of IP address are required to make 8 subnets
a) 1 b) 2 c) 3 d) 4
Ans: 4 (as 000 and 111 0f 3 bits are not valid subnets so take 4 bits)
8. In 1.5 fixed format how is -1 represented
a)0xFFFF b)0xF000 c)08000 d)00001
Ans: a
9. what is the advantage of ADSL(asymmetric digital subscriber line) over modem?
Ans: It has normal uplink band width but higher down link bandwidth (something like that).
10. What will be the output?
#define Sqr(b) b*b; main( ) { int i=3; printf(-%d-,SQR(i+2); }
Ans: 11
To get more Solved Questions on GSAT must go through this article- GSAT Sample Questions Paper with Solution and PDF on blog.oureducation.in . I hope it’ll be helpful for you.
Make The Most Of The Marketing Mix
Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.
Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.
The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.
A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.
Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.
While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.